The Finney School of Real Life

Educating the Information Age

How can Newsletter Magic help me create a user-friendly, professional-looking Newsletter?

Filed under: Geek Stuff Center, Publishing Parlor, World Of Marketing — admin at 12:55 pm on Tuesday, April 15, 2008

How can Newsletter Magic help me create a user-friendly, professional-looking Newsletter?

Newsletter Magic makes it very easy to create a basic Newsletter. Getting started is easy. Simply use one of our built in, professionally designed templates and add any content you want. Our newsletter templates have been tested to work with nearly all email clients including Outlook, Thunderbird, Hotmail, Gmail, and Yahoo. You can also create and save your own newsletter templates.

Once you have your template, adding content is simple. You can even add content to your newsletter or personalize the subject line of your email based on your subscribers’ specific information. With Newsletter Magic, you can collect whatever subscriber information you wish by simply adding an information field to your newsletter subscription form. Moving or re-ordering this information is easy with our click and drag feature.

In order to catch typos or other errors before you send your newsletter to your subscribers, it’s often important to have someone else proofread your newsletter. Newsletter Magic makes it easy to proofread your newsletter to make certain your newsletter looks exactly how you want it to look. Before clicking “Save and Exit”, send a preview of your newsletter to yourself and/or someone else by simply clicking “Send Preview”. You can preview your newsletter exactly as it will appear in nearly all email clients.

In addition to these features, Newsletter Magic will also do the following:

  • Warn you before you save your document if you have forgotten to include an unsubscribe link;
  • help you target your newsletter to your specific mailing list;
  • enable you to send to multiple lists at once without sending duplicates if your subscriber is on more than one list;
  • insert a specific piece of information you have collected from your subscribers into your newsletter;
  • allow you to easily add attachments to your newsletter by simply completing the attachment section on your subscriber form; and
  • provide free marketing and newsletter tips.

Marketing tip: Improve your customer service and keep current subscribers active by searching for, exporting and sending a message to people who have NOT clicked a specific link or opened a particular email.

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