Linking to Websites
Sending out links to websites is a good thing to do. Lets say that someone ends up on a webpage that has information about tasty food, the person will read the information and then they will probably want to know more information beyond that. If you put a text link inside the article on the description of what the person wants to know more about all they have to do is click on the link and then they go there. The internet is just one big spider web. The information all ends up being connected some how and the best way to connect the information is to keep it of similar topics and discussions.
It helps to distribute the top news stories if you can post information and links on your blog or website. If the story comes out about how the president is going to change his diet and how he just got pain relief from a new back pain treatment, then get that story up on your website and then link it to a newspaper that is covering the story. This way you can keep your loyal website readers up to the current articles as this is something that people enjoy to do with their time.