The Finney School of Real Life

This is the final part of a two part article explaining how you can analyze your website.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that
purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

www.add-articles.com is one of the webs leading Article Directories. If you are either a Publisher, or Website Owner and are looking for new content that you cane add to your site, we have thousands of great new articles on hundreds of different subjects, all of which are completely Free for you to publish on your site, newsletter or ezine. If you are an Author, or would like to learn how writing Articles can boost you website rankings then please visit Add-Articles.Com

Submitted with Article Distributor.

Sep. 27th 2005: MicroWorld Technologies, Inc., developer of
Information Technology, Content Security and Communications
Software announced the release of its eScan range of Anti-Virus
& Content Security software products in Italian & German
language.

Until now eScan was available for download in English & Spanish
languages. With MicroWorld increasing market share in the
European markets and to cater to the need of their products in
localized languages, MicroWorld has felt it necessary to have an
Italian & German versions for their existing range of software.
The release of eScan in Italian & German language has been
highly appreciated by its partners & resellers in Europe.

The following eScan range of products are available for download
in Italian & German language; eScan Virus Control Edition, eScan
Professional Edition, eScan Internet Security Suite, eScan
Corporate Edition, eScan Corporate for MailScan, eScan
Anti-Virus Edition, eScan Corporate for Citrix, and eScan
Enterprise for Microsoft SBS.

MicroWorld products are reliable and time tested and have been
awarded some of the most prestigious awards and certificates in
the internet security industry like VB 100%, Checkmark, People’s
Choice Security Award, Advanced CheckVir, 5 cows by TUCOWS, Best
Content Security and Antivirus Software -by VAR magazine to
mention a few.

About MicroWorld Technologies Inc.

MicroWorld (http://www.mwti.net) is the publisher of world’s
first real time antivirus and content security software eScan
and MailScan, for desktops, file servers, citrix servers, proxy
servers and Mail Servers. Working on revolutionary MicroWorld
Winsock Layer(MWL) technology, MicroWorld’s time tested and
reliable products have seen bestowed with certificates and
awards by some of the most prestigious testing bodies like Virus
Bulletin, Checkmark, TUCOWS, and Advanced CheckVir, Red Hat
Ready, Novell Ready etc.

MicroWorld is headquatered in Michigan with offices in Germany
and India and large number of partners worldwide.

For additional information please visit http://www.mwti.net or
write to sales@mwti.net

Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity.
Other than Yahoo!, which is quite frankly beyond the reach of many smaller websites, paying for your directory submission can be a waste of money. You can get just as good a resultfrom submitting to free directories, or those that are free with a reciprocal link. If the directory is exceptionally good, the cost is low, and your directory ranking will be improved by paying a fee, do so if you wish. Personally, I wouldn’t recommend you pay for what you can get free elsewhere.
To start with on your submission campaign, in my opinion it is better to submit to those directories that will allow you to easily modify your listing. That way, you can correct mistakes and get your campaign down pat before submitting to directories that don’t allow you to logon and modify your submission, thus saving yourself from wasting or reducing in value your efforts in those directories.
What Directories to Submit To
The best are Search Engine Friendly directories (those that actually have your site URL listed at some point, rather than outlinks that are simply code). Some will ask for a reciprocal link, some will not. One list of non-reciprocal directories is at http://info.vilesilencer.com/main.php?rock=seo-friendly.php. Opinion at the moment is suggesting that non-reciprocal or one-way links are better, although any relevant link is useful. Directories that encode their links are mostly useful for traffic if their Alexa Ranking is high enough. Directories that do not encode outgoing links will help your website’s Search Engine Ranking.
Deep Linking
It can be worth linking to other pages on your site other than your main page. Before doing this, make sure that the directory you are submitting to permits you to both submit URLs other than your home page (some only allow top level submission), and for the same site to be submitted to different categories (not all directories permit what are essentially multiple submissions of the same website). This will work especially if you have online tools or directories (such as your links page) on your site that are useful and relevant to add to other directory categories.
Choose the Relevant Directory Category
Most directories will have many categories you can submit your site to. Decide on the one that is most relevant, preferably a keyword that you are aiming for high search engine ranking in, and try to submit to the same or similar category in every directory, at least for your main page (also see Deep Linking above). This will increase the ranking of your site relating to the keyword chosen.
Submit to Different Categories
If the directory allows multiple submissions, and your website is relevant in several categories, submit to all the relevant categories you can. This will increase the number of incoming links to your website. Again, carefully check the terms of any directory before trying this to make sure it is permitted.
Write Title
Write the title for your website. Try to include a keyword you are aiming for ranking in in the title, but make the use of it appropriate, don’t just bang a keyword in for the sake of it; you could get your site submission rejected.
Write Description
Describe your website in a way that will attract visitors. The length of your description will vary from directory to directory, but most will be under 250 characters. Some will allow up to 1,000 characters, and in those cases write the most comprehensive description of your site and its features that you can. It is a good idea to write several descriptions of different lengths, say from under 50 characters for a brief overview, to around 150 characters for a fuller description, up to 250 characters for a yet more comprehensive listing, and finally a full description as previously mentioned for over 250 characters. Keep your listing pertinent to your website, insert keywords where relevant and appropriate, but do not just submit a keyword listing, as most directories will reject your submission. Save all your descriptions in a text file, and just copy & paste into the descriptions boxes when needed rather than typing the same descriptions out again and again.
Choose Keywords
Again, as with the description mentioned above, the amount of keywords you can use will vary from directory to directory. Some will not give the option, some will allow you numbers of keywords, whilst others go by numbers of characters. Make a list of all relevant keywords for your site, from most important to least, and basically keep adding keywords until either you get to the bottom of your list (unlikely unless your list is really short) or you run out allowed characters/keywords. Check what keywords your competitors are going for if you need inspiration. This can often be done by viewing the source of a web page and checking the META tags. Again, save your keywords to a text file.
Keep Track of Your Progress
Keep a careful record of what directories you have submitted to, and your progress. It is far too easy to totally lose track of what you are doing, which does not help your linking campaign at all. The best way is by using a spreadsheet, such as Excel, to keep track of your campaign. At a minimum, you need to keep track of the following: Directory URL, Directory Name, Date Submitted, User Login & Password for those directories that allow you to alter your details and Response (accepted/declined). Other categories can include: Directory Alexa Ranking, Directory Page Rank (this will be for the home page only), Referral URL (if the directory will improve your ranking for referring visitors) and any Notes. If you are using the deep linking and multiple submissions strategies above, also keep track of what other pages you have submitted to each directory. Make a seperate entry for each URL submitted. For example, your spreadsheet columns could go as follows: Directory Name, Directory URL, URL Submitted, Referral URL, Login, Password, Alexa Ranking, Page Rank, Date Submitted, Response. I would advise keeping the list in alphabetical order, rather than order submitted, as that way you can check more easily whether or not you have submitted to a particular directory.

Adrian Kennelly is the webmaster of DirectoryGold Web Directory with an Article Directory, get free content for your website

This article reveal the same techniques that many Internet
marketing experts uses every day to make millions of dollars
in profits - no kidding! In my own opinion it is the most
profitable and powerful concept ever used on the Internet
field. So, stay close and read it carefully.

Joint Venturing represent the easiest way to start a new
business and make more money online and it is the only 100%
risk-free marketing technique. You have nothing to loose.

A good joint venture it can mean a fortunes in a short
amount of time, it can mean bringing your product/service to
market without spending a cent of your own money, it can
mean free media attention, etcetera. All these translate
into more sales, more free time and more of everything good!

In a few words, Joint Venturing (JV) means that two or more
business people/company partnering up to create a win-win
situation for all the parties involved.

No doubts, Joint Venturing can be very tricky. But… if you
follow these simple rules, you can be on your way to
building your empire out of thin air.

As a Netpreneur, you are in one of these four positions if
you want to do a Joint Venture:

1) Have your own product(’s) : Joint Venturing with list
owners.

In this case, be very carefully because most of the list
owners want to do businesses only IF your product is new and
have a proven value for their subscribers. The greatest
advantage of these lists: have educated people and were
created for different categories.

There are thousands of list owners out there. You can use
many of these lists to leverage their customer assets and
split the profits with the owner.

Tip : never try to do a Joint Venturing with list owners
that not match with your product/service! It’s just a waist
of time…

2) Have your own customer list(’s) : Joint Venturing with
other product/service development owners.

Basically, this type of Joint Venturing has two big
advantages:

- you can make more money than your Joint Venturing partner
(of course, in the ‘long run’)
- you don’t have to develop your own product/service

All you need is to find those products/services which best
suits your customers needs. Let me advice you to use a
software program, because doing this research manually can
take a lot of your time.

3) No product or a customer list: becomes a “Dealer Maker”.

Yeap, this is true! Without any money on your pocket you can
start to generate a steady cash flow. Your job here is to
discover the right product for the right list of customers.
This way you will charge a percent from both sides for years
to come. Also if you where very professional with them, they
will do business with you again and again!

4) Have the knowledge to make money online: become the
“Providence Man”.

Perhaps one of the most neglected Joint Venturing method
because it requires a lot of your time for research, but
finally you’ll end-up charging 50% of all direct sales,
which by the way, it is a fair amount for your work.

Connect to the Internet and search for great products that
have very poor advertising. Identify one product or service,
look at their web site, sales letter, order forms, web
design and many other things you can improve.

Identify everything is wrong, think how you can improve
that, what costs you, how much the profit will skyrocket and
than, get the Joint Venturing agreement with the product
owner (and the 50% for your work!).

The problem with Joint Venturing is to work SMART not HARD!

At this point, you probably wonder if it’s so simple as I
told you. Yes, it is that simple! Never forget that simple
ideas can generate better solutions for your problems.

Joint Venturing creates tremendous benefits (profits!) for
both parties, without any initial investments, because they
rely upon two basic marketing rules:

—> Rule #1: People are eager to buy from someone who trust
and know!

Please read this carefully and more than once. Do it again
and again until you’ll understand that a Joint Venturing
it’s not possible without this rule.

People are eager to buy from someone who trust and know!

The most valuable assets you have in your business are the
relationships you have built with your customers. Needless
to say, all Internet marketing gurus pay their attention and
much more to this relationship. They built their online
empires because they understand the value of developing and
maintaining their own list of satisfied customers.

—> Rule #2: The money is in the LIST! The money is in the
backend sale. Don’t you ever forget this!

This alone concept is worth ‘pure gold’. No matter what kind
of ebusiness you run, definetely an educated list of
customers represent your best asset. Without a list you
cannot survive in these days. Why?

Because it is much more easy to sell again and again to your
customers rather than using a ‘cold’ list. Not to mention
the expenses you needed if you want to acquire new
customers.

The key to succeed is to constantly enlarge your list of
prospects/ customers and to offer them the right product, at
the right time, with the right price. Work the BACKEND sales
and then repeat the process!

So, what’s the next? I would say that you have to read again
this article, think of your ebusiness potential, and then
jump on the Joint Venture 101 - The Quickest Way To Build
Your eBusiness, Part 2:

http://www.internetmarketingprofitscenter.com/advertising/articles/venture-2.html

Find inside a 3-step blueprint to develop a solid joint
venture, a new and free source of internet marketing
products and/or services, and a pretty good example on how
you can triple your profits from one single move!

———-

Attention Ezine Publishers/ Site Owners

Feel free to reprint this article is its entirety in your
newsletter/ ezine or website as long as you leave all links
in place, do not alterate the content and include our
resource box as listed above. If you do use the material
please send us a note so we can take a look. Thanks!

————————————————————

Valeriu S Popescu is the owner of the Internet Marketing
Profits Center, a specialized e-company that helps real
Netpreneurs starting a new business online. Find inside the
latest cutting-edge strategies about affiliate programs,
email marketing, search engine optimization, and more.
Visit today: http://www.internetmarketingprofitscenter.com