The Finney School of Real Life

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A major change in airline travel and hospitality was touched off by Mr Nicholas Bredimus, who introduced them to the computer world to produce a new way to do business. His career highlights include time-saving software, aircraft safety enhancements, and he’s even involved in designing high value houses.

His pedigree can tell you all you need to know concerning his talents and the tremendous amount he has achieved. The clan traces its origins as far back as the days of Rome’s glory and can boast of a wide background. The maternal line comes out of Scotland and Germany. An equivalently varied mix dominates the paternal branch; prior to their emigration in the late nineteenth century, Bredimus’ ancestors dwelt in England and Luxembourg. And after emigration to America, they retained their drive and zeal to reach the top. Growing up one of seven siblings, Nicholas was blessed with a father working as a mechanical design engineer and a mother who earned her living as a nurse. He settled for a time in Texas, Kansas City, Arizona and Virginia.

He’s worked in high-powered roles with firms throughout the air travel sector — the bulk of them eminently distinguished names. Republic Airlines, Trans World Airlines (TWA), Hughes Airwest — all three would at one time or another name him their Vice President. Most celebrated, however, is his achievement as an inventive software designer for the airline industry. He is highly respected for a particular project, namely his airplane maintenance management computer programs that come into use by the majority of air services. He would go on to examine making and recording reservations. For both air travel and hotels he produced programs to deal with the majority of the work necessary until automation. He also coded QuikTix, the world’s first automatic ticket sales network. He parlayed these successes into positions less connected to software development, and we should note that he continued to shine in these sectors as well. Key positions with American Express and American Airlines were to come, and of course he founded his own firm seventeen years ago. Having departed from the fields in which he first knew fame, his abilities are nonetheless still in demand. He’s at work now helping to advance building design — mixing the requirements of comfort with bona fide concern for our environment.

Kohlberg, Kravis, Roberts & Co (KKR) was founded in the 70’s and to begin with their main business was in highly leveraged transactions. Recently they have established an unusual green enterprise that centers not simply on ROI, but additionally on the environmental impact of the companies they purchase.

Green business procedures went mainstream last year when Kohlberg, Kravis, Roberts & Co’s Henry Kravis and the non-profit Environmental Defense Fund (EDF) joined forces. These companies wants to oppose a number of key green matters, for instance toxic chemical use, climate change, unrestrained consumption of water resources, and air pollution.

In order to attain these goals, they deploy a methodology labeled eco-efficiency which uses concepts like reducing the intensity of materials, reducing the dispersion of toxic chemicals, and improving fuel economy through vehicle fleet maintenance. Simple and effective, however the KKR and EDF didn’t grasp the full advantages of the program until Ken Mehlman, the head of the project and global public affairs, assessed the project following a year in operation. Capping everybody’s expectations, Ken saw that this program not only helped in proctecting the local environment, but was also increasing the profitability of every business organization too. At the time of writing, KKR and Ken Mehlman have nearly every firm in their portfolio involved in eco-efficiency. Still, when you consider that the group has a current business portfolio with a worth of $86 billion, you can be sure this was no easy see what an enormous achievement this is.

Kohlberg, Kravis, Roberts & Co with the EDF alongside Ken Mehlman have also developed the Green Portfolio project. To illustrate, KKR joined the EDF’s Climate Corps Program a venture which teaches students taking a Master’s in Business Administration how to introduce cost-efficient, environmentally friendly practices. Of Late, Ken Mehlman has been in close collaboration with KKR to produce a package of metrics that business concerns can use to quantify assorted resources. With this information available, companies can evaluate each of their day to day processes and ascertain how any problems may be solved while simultaneously letting them to view their environmental impact. Henry Kravis, the KKC, and the Environmental Defense Fund have made going green easier for business organizations large and small. Their innovations have set a high standard for business organizations in every industry and illustrated that running a profitable business need not entail the hefty price of negatively impacting our planet.

Kohlberg, Kravis, Roberts & Co (KKR) was established by Henry Kravis and George Roberts in the 1970’s with the help of the First Chicago Corporation. Recently they have assembled a novel green enterprise that concentrates not just on optimized ROI, but likewise on how ecologically friendly each of their companies are.

Kohlberg, Kravis, Roberts & Co’s Henry Kravis and the New York based Environmental Defense Fund (EDF) joined forces a year ago, intending to make environmentally sound business practice an acknowledged concept. Their company mission is to encourage businesses to fight against procedures which may destroy the environment e.g. hazardous chemical use and inflated consumption of water resources. To follow through with this, they employ eco-efficiency which calls for down-to-earth techniques such as reducing the waste of resources, reducing the dispersion of toxic chemicals, and reducing the intensity of materials. Efficient though it was the KKR and EDF didn’t even realize the entirety of the advantages of the project until Ken Mehlman, the head of the project and global public affairs, evaluated the project when it had been operating for its first year. Only at that point did Ken Mehlman realize that applying eco-efficiency was not just lessening impact on the planet, but it was also saving business concerns a great deal of money, making the program almost an immediate success. Almost all of the firms affiliated to KKR and Ken Mehlman nowadays apply eco-efficiency. Still, with a current portfolio with an estimated worth of eighty-six billion USD, you can be certain this was no easy feat. The Green Portfolio project now encompasses new initiatives. For instance, Kohlberg, Kravis, Roberts & Co got together with the Environmental Defense Fund’s Climate Corps Program that teaches interns studying for a Master’s degree in Business Administration how to promote cost efficient, green techniques. More recently, Ken Mehlman has worked closely with KKR to develop analytical tools and other relevant products which all kinds of business organizations can utilize to quantify a wide range of resources. With this information available, companies can examine their daily processes and ascertain where any issues may be resolved while simultaneously seeing their progress. Henry Kravis, the KKC, and the Environmental Defense Fund have encouraged all sorts of businesses to decrease their ecological impact. These innovations have simplified the process for business organizations in any industry and illustrated that making profits need not entail the hefty price of negatively impacting our planet.

Many renowned CEOs are leveraging their know how in charity these days. You are certain to have come across Mr. Naveen Jain as the CEO & co-founder of Intelius, Inc. the celebrated information commerce market leaders. In addition to achieving to a position on the Forbes list “400 Richest in America” in 2000, this maverick entrepreneur has been given several distinguished awards, foremost the Ernst & Young Entrepreneur of the Year Award, the WSA Industry Achievement Award, and the Albert Einstein Technology Medal. But that is certainly not where it ends. That’s because Mr. Naveen Jain and his kin are in the same way as fervent about philanthropy and will attempt to help others whenever they are able to. There’s no doubt regarding the fact that young generation are veritably our world’s number 1 resource and its entire future. This entrepreneur sees and treats young people as a pivotal focus of his charitable dealings and he takes advantage of any chance he sees to aid them. This is the chief reason why he is always assiduously taking advantage of every opportunity he can to offer assistance if even remotely workable. Consequently, Naveen Jain, his family and the staff at Intelius give their time to charitable foundations such as United Way, the Vedic Cultural Center, and the University Preparatory Academy. Obviously, they hand out significant material aid but more importantly they sacrifice their time and energies to the most needy and at risk children. Furthermore, he is sponsoring the Children’s Hospital hoping to meliorate the state of child health.

With Jain being an alumnus of the Indian Institute of Technology and XLRI Jamshedpur, it is no surprise that schooling enjoys a tremendously significant rank in his benevolent endeavors. This also incorporates causes and good causes that run the gamut from the regional to the global. Accordingly Intelius and its co-founder are actively supporting voluntary entities and organizations such as Hopelink, the Children’s Hospital and the Overlake Service League. Feeding the world’s hungry constitutes an equally fundamental objective to Naveen Jain and his folks and to him, it makes not one jot of difference. Although Naveen Jain is aware that the mission of obtaining provisions for all the world’s famished is a titanic one, he also believes that the unattainable can really turn out to be feasible assuming each and every one of us works in concert. If this business leader gets his way, there will come a certain close to destitution and hunger everywhere in the future. You would imagine that being the headman of a flourishing market leading company as well as being a committed family man would leave him little spare time for charitable projects. Regardless he sees to it that all of his charitable undertakings obtains all the attention he can feasibly give. Indeed this indefatigably altruistic entrepreneur is undeniably way more than just an ordinary business captain. In actual fact, he is a highly humanitarian minded individual and a genuine community champion.

You have probably heard about Mr. Naveen Jain in connection with him being the co-founder & CEO of Intelius, Inc. a market leader in background checks and public records services. As well as making the Forbes 400 Richest in America list in 2000, this maverick business leader has received several coveted awards including the Albert Einstein Technology Medal, the WSA Industry Achievement Award, and the Ernst & Young Entrepreneur of the Year Award, to name a few. Nevertheless things definitely expand out from there. Because Naveen Jain and his relations are equally as zealous about their beneficent efforts and will seek to lend a helping hand as often as they are able to.

The young of today are indisputably humanity’s greatest aspiration or the future. This enterprising man sees - and treats - children as a principal focus of his philanthropy works, and he leverages any chance available to assist them. This is why he is always diligently leveraging every opening he can to lend a helping hand wherever it seems at all viable. Therefore, Naveen Jain, his kin and the workers at Intelius, Inc. pledge their time and efforts to charitable entities such as the Indian American Education Foundation, United Way, and the Rotary Club. As you would expect, they offer significant pecuniary aid, but most importantly they pledge their time and care to the most deprived and vulnerable children. Mr. Jain also gives aid to the Children’s Hospital in an effort to restore children’s health as well.

And as Jain is an alumnus of XLRI Jamshedpur and the Indian Institute of Technology, it is hardly astonishing that schooling is a critical pivot point in his charitable activities. This incorporates movements and charitable foundations that are local, state, and nationwide. Consequently Intelius and its head are actively helping deserving causes and organizations such as the University Preparatory Academy, TreeHouse and the Overlake Service League.

Getting food to the impoverished of the world is another critical aim to Naveen Jain and those around him and to him, it makes not one iota of difference. Although Naveen is conscious that the project of getting provisions for all the world’s unnourished is a titanic one, he is also cognizant that the unachievable can actually be realized if only every person labors towards a unified end. If this CEO should have his way, the final curtain will is bound to come down on famine and poverty everywhere in the future.

As an observer you could believe that as the boss of a highly successful business as well as being an out-and-out family man would leave him with no spare time for benevolent engagements. All the same, Naveen makes certain that every one of his philanthropic projects obtains as much attention as he can conceivably muster. To wrap it up, this high spirited man is decidedly a lot more than an obsessed albeit very successful captain of digital commerce. He is (even more importantly) also an absolutely extraordinary personality and an authentic champion of his community.

If you expect to succeed as a professional solution provider - coach, consultant, etc., you first have to last. Just last long enough and you’ll be the only person who got started when you did, who is still around.

After all, 80-90% of the folks who got into coaching or insurance or whatever when you did, will fail and leave the business and it will all be yours.

So while you are busy outlasting the others - there is one thing you must do if you want to ever develop a sustainable business.

You have to identify a client type for whom you are ideally suited. And it is not a complicated process!

There are two most likely causes of failure - before you last long enough to convince the world of your brilliance. Ironically these two issues are also the two keys to your ultimate success.

The first is a lack of capital. You run out of money before you generate regular revenues sufficient to support yourself.

And since most people have limited savings, it is the lack of an income stream that causes the greatest trouble for most people. So, don’t quit your day job - too soon.

Instead, figure out what is leveragable about the job or profession you already have. What is relevant to the development of your target audience. Use this as an opportunity to develop a teachable point of view - and generate current revenues while you build the framework of your marketing.

A friend of mine was a successful chef for over ten years. But he was tired of the long hours away from his family, no time for vacations and when everybody was relaxing during the holidays, he was working harder than ever.

He loved the restaurant business, he had learned a lot - knew successful chefs all over the country and was respected by purveyors throughout the industry.

While he still put in a full schedule at the restaurant he became a well trained business coach. And for 18 months he coached restaurant supply companies who were challenged when it came to dealing with their customers, mostly chefs.

By the time he hung up his apron for good and opened his coaching business formally - he had food service industry clients in several states.

I’ve heard dozens and dozens of struggling professionals complain that they have not been able to find their niche - as if it required a magic wand.

Finding your niche is a two fold process one of which I will address here. The other part, creating a benefit statement around what valuable service - something people will pay for, will be in the article entitles, Develop Your Benefit Statement and Enlist a Cadre of Fans to Promote You, which is posted on our web site.

Here are a couple of suggestions to help you identify for yourself who your ideal prospects are.

Leverage your past. Like my friend the chef, who built a business around the elements of his past profession that he had the greatest proficiency in and the part he enjoyed the most. All the stuff he loved but with none of the long hours. On holidays he is a customer instead.

What was the most enjoyable part of what you were doing before you started doing what you are doing now? You know the industry, you know who the players are, and you know the problems and opportunities faced by your previous contemporaries.

Plus you know the political landscape, who’s friends with whom etc. I know a Dentist who is now a consultant specializing in practice development for Dentists. I know a pharmacist who is a insurance professional specializing with retail pharmacies. You get the idea.

Leveraging your past can be a natural way to focus your practice and become the go-to person in your industry.

Another idea - monitize your passion.

I know a very successful business coach who is a nut for vintage sports cars. He has one that he brings out of the garage only on sunny weekends. When he isn’t at a vintage sports car rally he is sitting at a sidewalk cafe on Amsterdam Ave. in New York City - happily basking in the glow of his vintage MG TD sitting at the curb.

He loves to hang out at the car shows, talking with owners of restorers and body shop owners who specialize in vintage sports cars. He has created quite a niche since there are several thousand such companies across the US and they all seem to know or know of each other.

He has spoken (the first non-industry speaker) at their trade association and has helped business owners find buyers for their companies at no charge - he knows everybody.

He owns his niche, monitizing his passion for vintage sports cars. He regularly visits clubs in a 100 mile radius of his home (nice networking with the top down), attends meets, contributes articles to their magazines, and knows the landscape better than any of his competitors ever will.

What are you passionate about? I am sure there is an association or professional society of them. If you don’t believe me go to the library and check out the Gales Encyclopedia of Associations.

You could limit your practice to one single niche, you’d become the expert, the insider - you’d have all the business you could handle.

That is if you can demonstrate that you understand their unique challenges and articulate the bankable benefits they can expect from your services.

There is another benefit of identifying your niche. All of your friends and relatives will be relieved. In fact if you told them that you specialize in say, restaurant owners with multiple locations, they will hit the streets drumming up business for you.

They will be relieved, no sales pitch, and they will begin to find prospects for you, tell you about their restaurant owner friends and tell them about you.

Let them know what you do, describe your value proposition, your benefit statement. They will become your raving fan club.

Their recommendations - based on their credibility, their prestige, and their lack of financial connection, will be a powerful force in driving business your way.

It may not cause the phone to start ringing off the wall but it will turn a universe of cold calls into warm receptions - when you cross paths with these ideal prospects.

These prestige recommendations - people who will see you become someone they respect has asked them to, will put you in the frame when they are ready to buy the services you offer.

So, first identify the types of folks you want to specialize in - do business with.

Don’t worry about whether of not they need your services today. Take my word for it - they do, if not now tomorrow - whether they know it or not.

No matter the niche, no matter your profession - they will need your services directly or indirectly.

Directly - they have a problem and need your help.

Indirectly - they have a friend like them who has issues you are uniquely equipped to address.

Determining your special niche is one of the most important things you can do. Make the decision based on who you are and who you want to be proud to have helped, when you look back on this in ten years.

Wayne Messick is sharing the secrets of his success, well over two decades helping business owners position themselves for the future. No longer working with individual business owners, he is leaving you his legacy of transferable ideas and strategies at http://www.ibizresources.com/effectiveness_resources.html And for cutting edge leadership strategies for your business visit http://www.ibizresources.com/doright.htm.